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Privacy Policy

This Privacy Policy explains what information may be collected through the Ayr Wellness (“Company”) website (“Website”), how such information may be used and/or shared with others, how we safeguard it and how you may access and control its use in connection with our marketing communications and activities. Please read this Privacy Policy carefully, because by using the Website you are acknowledging that you understand and agree to the terms of this Privacy Policy.

At Ayr Wellness, we are committed to protecting your privacy online. Our pledge is to safeguard any information that we collect on the Website, which is associated with you and your name, in accordance with this Privacy Policy. We may revise and update this Privacy Policy at any time without notice by posting such revised or updated Privacy Policy on the Website. Any changes to this Privacy Policy will become effective upon posting such revisions or updates. You are required to periodically check our Privacy Policy for any changes, if you continuously use the Website. Your continued usage of the Website will mean that you accept those changes.

By accessing the Website, you agree to the terms contained in this Privacy Policy and any documents incorporated by reference. You further agree that this Privacy Policy forms a legally binding contract between you and Ayr Wellness. Please read this Privacy Statement carefully as it affects your rights and liabilities under law. If you disagree with the way we collect and process Personal Information (as defined below) collected on the Website, please do not use the Website.

Information We Collect

Ayr Wellness may collect personally identifiable information, such as your e-mail address, name, home or work address or telephone number (“Personal Information”) only to the extent that you provide such information to us in connection with a request or other information submitted through the Website. Ayr Wellness may also collect anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favorites, if such information is made available to us.

Ayr Wellness collects and uses your Personal Information to operate, develop, improve and advertise the Website and deliver any service you have requested. Ayr Wellness may also use your Personal Information to inform you of other products or services available from Ayr Wellness and its affiliates. Ayr Wellness may also contact you via surveys to conduct research about your opinion of current products and services or of potential new products services that may be offered. In additional, we may also use your Personal Information for internal purposes such as auditing, data analysis and research to improve the Website and customer communications, and to inform you about changes to the Website, system maintenance and outage issues, or otherwise to troubleshoot problems.

Ayr Wellness does not sell, rent or lease its customer lists to third parties. Ayr Wellness may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your Personal Information is not transferred to the third party. In addition, Ayr Wellness may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your Personal Information except to provide these services to Ayr Wellness, and they are required to maintain the confidentiality of your information Ayr Wellness does not use or disclose sensitive Personal Information, such as race, religion, or political affiliations, without your explicit consent.

DO NOT UPLOAD OR SUBMIT ANY INFORMATION TO OR INTO THE WEBSITE THAT YOU DO NOT WANT TO BE SHARED OR USED IN THE MANNER DESCRIBED HEREIN.

Disclosure of Personal Information

Notwithstanding the foregoing, Ayr Wellness reserves the right to disclose your Personal Information, without notice, if required to do so by law or upon the good faith belief that such action is necessary to:

(a) conform to the edicts of the law or comply with legal process served on Ayr Wellness or the Website;
(b) protect and defend the rights or property of Ayr Wellness and our affiliates;
(c) prevent a crime or protect national security or;
(d) act under exigent circumstances to protect the personal safety of users of the Website, or the public.

We also reserve the right to disclose Personal Information and/or other information about users that we believe, in good faith, is appropriate or necessary to enforce our agreements, take precautions against liability, investigate and defend ourselves against any third-party claims or allegations, assist government enforcement agencies, protect the security or integrity of the Website, and protect the rights of Ayr Wellness, our users and others.

Finally, we may disclose and transfer such information to a third party who acquires any or all of our business divisions, whether such acquisition is by way of merger, consolidation or purchase of all or a substantial portion of our assets or equity interests. In addition, in the event that we become the subject of an insolvency proceeding, whether voluntary or involuntary, we or our liquidator, administrator, receiver or administrative receiver may sell, license or otherwise dispose of such information in a transaction approved by the bankruptcy court. Potential purchasers and their advisors may have access to data as part of the sale process. However, use of your Personal Information will remain subject to this Privacy Policy, as it may be revised from time to time.

Security of Your Personal Information

AYR WELLNESS uses commercially reasonable efforts to secure your Personal Information from unauthorized access, use or disclosure and to store the Personal Information on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When Personal Information is transmitted to other web sites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol. PLEASE BE AWARE THAT NO SECURITY MEASURES ARE PERFECT OR IMPENETRABLE, AND NO METHOD OF TRANSMISSION OVER THE INTERNET, OR METHOD OF ELECTRONIC STORAGE, IS 100% SECURE. WE ARE NOT RESPONSIBLE FOR THIRD PARTY CIRCUMVENTION OF ANY PRIVACY OR SECURITY MEASURES OF Ayr Wellness.

Automatic Collection and Use of Non-Personal Information

There is also information about your computer hardware and software that is automatically collected by Ayr Wellness. This information can include your web request, Internet Protocol address, browser type, browser language, referring/exit pages and URLs, platform type, number of clicks, domain names, landing pages, referring web site addresses, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time of your request, and one or more cookies that may uniquely identify your browser (much of this information is collected through web beacons). This information is used by Ayr Wellness for the operation of the Website, to maintain quality of our products and services, and to provide general statistics regarding use of the Website. Ayr Wellness keeps track of the web sites and pages our customers visit within Ayr Wellness, in order to determine what Ayr Wellness products and services are the most popular. This data is used to deliver customized content and advertising Ayr Wellness to customers whose behavior indicates that they are interested in a particular subject area.

The Website also uses “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.

You have the ability to accept or decline cookies or to disable collection of information received from web beacons by modifying your browser settings. If you choose to decline cookies and disable web beacons, you may not be able to fully experience the interactive features of the Website.

Minors

The Website are not directed to individuals under 18 years old, and we do not knowingly collect Personal Information from persons under 18 years old. If we learn that we have collected Personal Information from a person who is under 18 years old, we will take reasonable steps to delete such information from our files as soon as possible.

Contact Information

If you have any questions about these Terms, our Privacy Policy or this Website, you may contact: info@ayrmassachusetts.com